Yarggggg! New World Pirates Battle Hollywood
The fact that in 2007, Pirates of the Caribbean: At World's End was among the top 5 most pirated movies is pure coincidence to most people. In fact, it is a sign of the time, reflecting not only the novel popularity of pirates, but also the real-life pirates whose treasure chest is a hard drive full of music, TV shows, and movies.
Media piracy has become an increasingly large problem for consumers and businesses alike. On one side sits powerful companies lobbying for copyright protection. On the other side sits the file-sharer whose life revolves around the internet. Stuck in between the crossfire is the common consumer, who uses a computer for simple tasks and still goes to the movies. While both sides continue to point fingers, the middle-man is forced to ask why this problem persists and whether an armistice is foreseeable.
Everyone knows that stealing is wrong, but there is something about downloading media that feels different. Perhaps it is the fact that downloading is often conveniently called 'sharing'. Maybe it's the fact that there is no tangible product to be clandestinely concealed and snatched – or it's simply too easy to do. Some 'pirates' argue that the unchecked conglomerate greed and exorbitant media prices justify their actions. Regardless, there seems to be no signs of slowing – a trend that the media companies cannot afford to ignore. But how can they fight this ever-growing armada of modern pirates?
Typical of the large media companies, they Motion Picture Association of America (MPAA) have overlooked and bypassed the user, specifically college students, in trying to solve their problems. The MPAA has been lobbying congress with a bill that would “force colleges to make plans for offering up legal music services to students and implement copyright filters, (even) after the MPAA's own data shows that schools have little to do with the overall problem.” [This type of filtering is similar to the Comcast practices mentioned in my previous post.] Of course, colleges are all for educating students on
copyright issues and the penalties for violation, though they are quite reluctant to use such filtering services.
In 2005, the MPAA conducted a study that found colleges to be the source of over 40% of all movie studio losses due to piracy. This was the original justification for urging congress to make colleges offer legal media services along with implementing filtering procedures. Unfortunately for the studios, the study was found to be quite erroneous, with the actual number around 15%. The MPAA's response was to change their reasoning, and emphasize the importance of filters for saving bandwidth and consequently, money.
Of course, the universities have been skeptical of this change and have remained stalwart in their objection to be forced into filtering the traffic on their own networks. But is there a solution somewhere between forced network filters and rampant files-haring?
Perhaps the movie studios to listen to their enemies, and learn:“Peter Sunde and Fredrik Neij from The Pirate Bay(one of the world's largest torrent & filesharing sites) recently did a video interview which resulted in some great quotes. One such quote comes from Fredrik, he suggests that the movie and music industry should set up their own torrent site, and monetize it through advertisements. 'We would be out of business.''he added.” With the record box office booty in 2007, perhaps Hollywood should take a serious look in the mirror and try to reconnect with their inner pirate.
Labels: DRM, Hollywood, Movie, MPAA, Piracy, Pirates, Round Table. Public Square

